I’m exploring this whole blogging concept as a way to increase the breadth of communication. I have a website that does well for a “vanity” site (www.heavenr.com/). It gets a moderate amount of attention and has been the perfect showcase for the ideas I wanted to convey. Over the years, it has generated comments and messages from all over the world.
But the upkeep is intense. It needs constant attention, to make sure dates in articles are current, that new information is added, and that links don’t decay and articles don’t go out of date. Between a full time job and all the other activities I’m involved in, there sometimes isn’t enough time left over for my website. When I let it languish, the search engines don’t see the changes they seem to want, and the site drops in ranking and popularity.
As I read more about blogging and the benefits it offers, even to conventional websites like mine, it makes me want to try my hand. Even losing this article the first time around must not deter me from needing to know if I can make it work for myself.
My boss has his own blog (satoshi.blogs.com/uie/). I subscribe completely to his vision of “pervasive applications” where the end user, not the device or program, owns the applications or content he or she buys or creates. If I take a picture, I want to show it, edit it, wrap other content around it anywhere I go, not at home hunched over my laptop and Photoshop. I want my mother to see it as I do, not from a CD-ROM disk. I want my sister to see it from Phoenix, but I can’t count on her having the plug-in I used. I want my co-workers to see it when we’re gathered in the break room and all we have is a cell phone and a set-top box. Brilliant vision!
I saw a similar vision, but what I saw was limited to the convergence of communications and computing. I’ve been a writer since I first discovered typewriters in the seventh grade and never looked back. When I discovered that I could add pictures and … and … sound, even … using the computer, it enhanced my storytelling ambitions. I wrote about it recently in an article I call “A New Paradigm”
(www.heavenr.com/writing/index.html).
Using the best tools I knew at the time, HTML and CSS, I put it together for instant dissemination — to anyone who happened to find it. That’s the drawback. How do I spread the word for people to find it? Blogging, I suspect and hope, is that tool. It may even be the tool to replace the website when I feel pressured by my muse to write such an article in the future.
There are other reasons for testing the concept of a personal blog, beyond simply learning how. As a marketing communications professional, I want to know how to spread the word faster — or to a larger audience. Blogging, so they say, generates community faster than any other messaging medium.
I’m working on my sister’s website (http://www.4rmg.com/). She has a lot of give-away content that was done in FrontPage (and the creator went back to school and doesn’t work for her anymore). As I read through it, it seemed like a lot of blog content — and with the trend to give blog backlinks a lot of SEO weight, I think she should be marketing herself that way.
Whatever I happen to learn from this exercise — or from the responses of others — will make me a better communicator. It will open my writing/storytelling up to a new community. It will … potentially … bring fruits I never dreamed, including personal and professional growth, self-enhancement, and the opportunity to make new friends.
Maybe I did dream them. I just haven’t found the right tool, the right means for expression. Maybe this — blogging – is it.